2024
TYPEFACE DESIGN,
POSTER DESIGN
CREATIVE DIRECTION, DESIGN
This experiment explores how the appearance of typographic forms changes our engagement with written communication. Its hard-to-read nature transforms our unconscious reading habit into an intentional and enforced effort.
The character set is constructed from 21 bespoke modules on a systematic grid. The three images below showcase the 21 modules at different scales, and the final character set from A-Z.
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