Mobile — MPF Explainer Videos

MPF Explainer Videos
2024

TYPE

CLIENT PROJECT (CLIENT: MPF, HONG KONG)

ROLE

IDEATION, STORYBOARD, INITIAL STYLEFRAMES

This project consisted of 3 explainer videos for the MPF (Mandatory Provident Fund Schemes Authority) in Hong Kong.

I was deeply involved in this project from its conception. Within a week, I conceived three original storyboards for three infographic videos and presented these to the client. Thereafter, I also created several initial styleframes for the project.

STORYBOARD 1

STORYBOARD 2

STORYBOARD 3

MPFA is the official retirement savings system of Hong Kong. While they aimed to spread important information about the scheme to Hong Kong citizens, they welcomed a fresh and attention-grabbing approach through a modern yet vibrant visual style.

A focus on geometric shapes and stylized mini citizens led the smooth and engaging narrative. I focused on composing seamless and dynamic transitions between every scene.

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